Your Best Advocates Already Work For You: How Leading Companies are Powering Employee Advocates
November 7, 2013
Featuring Employee Advocacy Expert Liz Bullock
Employee advocates help brands reach new audiences. In fact, when Dell activated their employees on social media, they found just an 8% overlap with their employees’ audiences. Factor in that 80% of consumers are more likely to buy a product when it’s recommended by a trusted source, and it’s clear that Advocate Marketing is more powerful than ever.
Not only are employees a highly trusted source, but they possess the knowledge and passion to be highly effective brand advocates. As little as 200 employee advocates can reach 8 million consumers, drive 14,000 social engagements and create 600 pieces of content.
View this webinar to learn employee advocate best practices, including how to:
- Find and recruit your best employees
- Power employees to create and share brand content
- Measure advocate performance against your marketing goals