This upcoming Valentine’s Day, we want you to share with your rock star employee advocates how you feel about them.
We believe that successful employee advocate programs are those that create healthy relationships between the employee and brand. If employees are going to advocate and do extra work, they must feel loyalty, pride and excitement in order to promote, defend and educate on behalf of your company. How is your organization nurturing employees and ensuring they feel valued?
You are asking employee advocates to create human to human (H2H) relationships with your customers, prospects and peers online. As an organization, you need to be creating that same human relationship with your employees.
Also, employees who feel love perform better. According to a study by the Harvard Business Review, “employees who felt they worked in a loving, caring culture reported higher levels of satisfaction and teamwork.”
To help you celebrate your social media studs and studettes, we have four versions of Valentine’s Day cards to thank and recognize their efforts. Pick the version based on your current relationship status. Send them an email this week with one of the selected cards, plus a thank you note:
1. We love you! #nofilter
2. The way you use social on our company’s behalf makes my heart go Twitter-patter.
3. Roses are red. Chocolates are sweet. You make me so happy when you send out those tweets.
4. If you were a Facebook status, I’d like you.
Hopefully building a relationship with your employees becomes a lifelong affair. Remember, just as in your personal relationships, it’s all about communication, listening, showing you appreciate them, and the occasional box of chocolates and flowers.
Happy Valentine’s Day to you and your employee advocates!
SASI team: Liz, Sarah & Maddie